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Accenture tries AI-built adverts to eliminate the pre-roll

Accenture is developing a new advertising solution in hopes of helping brands battle ad-blocking. The solution works by essentially inserting subtle advertising in the form of product placement into video assets. But what’s new is that the company claims the platform is able to do this on the fly, automatically, and in conjunction with a programmatic ad exchange. The product is being developed by Accenture’s agency arm, Accenture Interactive (AI). “Our main focus is on integrating our experience marketing content with commerce for global clients, for brands that range from BMW to Marriott, Unilever,” said Alex Naressi, managing director for R&D at Accenture Interactive. “We’re at the intersection of human trends, new business models and technology.” The new advertising solution,…

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