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Here adds owners’ vehicle data to map platform, counters TomTom

Here has launched Here Real Time Traffic, its first service built on data aggregated from its OEM-owners’ vehicles, ahead of an expected sea-change in automaker habits. Owned by a consortium of Audi, BMW, Daimler, as well as Intel and a trio of Chinese investors, Here will use their sensor data to improve the accuracy of mapping platform – tapping into the latest data being collected and shared by connected cars, as the company looks to counter a resurgent TomTom. Here has released little information on exactly what sensor information will be used in Real-Time Traffic, although the company’s launch materials  suggest that all modern sensors in a vehicle could contribute to the platform – from GPS, acceleration actions, braking pressure,…

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