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Adobe, Microsoft partner on AI to counter Amazon

Adobe unveiled the Experience Cloud at its 2017 Summit in Las Vegas this week and announced the inking of a deal with Microsoft in the process, in what the company claims is more than a mere marketing campaign – despite recruiting a celebrity line up including actor Ryan Gosling and ex-NFL player Peyton Manning. The US software giant is combining its artificial intelligence (AI) powered system, Sensei, with Microsoft’s own AI-based digital assistant, Cortana, in which the two companies will share core libraries to develop standard data models for apps and services. Adobe says it will be able to tap into data from Microsoft Dynamics 365, Microsoft Power BI and Microsoft Azure, to build more intelligent machine learning capabilities for…

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