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Adobe touts advert transparency and programmatic maturity

Adobe has launched a new global advertising campaign, which it claims to be the largest cross-channel media campaign facilitated 100% through programmatic ad buying. Adobe, like other technology firms that are hoping to leverage their data and analytics assets in the advertising world, is angling to make a profit in a market that’s already filled to the brim with thousands of solutions providers, each with little differentiation. The new ad campaign, which has about 10 global brand advertisers participating, amounts to a splashy way for Adobe to show off the power of its cross-channel “Adobe Experience Cloud” advertising platform and analytics – including its award winning AI – and its programmatic chops. The fact that the campaign is being distributed…

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