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Should advertising around fake news, be called fake advertising?

One statistic out of Zenith’s new advertising forecast out this week, is that social media advertising will overtake printed newspaper advertising by 2019. In a way that’s disturbing with all the discussion about Fake news in the press at the moment, arising out of Social Media networks rather than from what we have come to believe as verifiable news sources. Certainly, whatever is said on social media, people will spend more time on it, come 2019, if you believe this report. Zenith reports advertising expenditure on social media reaching $55 billion by 2019, with printed newspapers falling to $50 billion, although online sales of newspapers was not included in this figure. Social media advertising is the fastest-growing component of internet…

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