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Advertising industry agree to disagree on inevitable data driven ads

Whenever we go to an event which is about the future of advertising it seems a bit like going to a funeral – no-one is actually dead, but everyone in the room is feeling unwell. Which is why they say so many unreasonable things, like GAFA (Google, Apple, Facebook and Amazon) are not the competition, or they remind us that 90% plus of every video view in the world/USA/Europe, is on a linear broadcast – at a time when even Nielsen no longer thinks that is true. The difference when you go to the Future TV Advertising Forum, which we attended this week in London, is that at least some of the Ostriches having taken their heads out of the…

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