TV data company Alphonso uses automated content recognition (ACR) to deliver what Alphonso calls verified TV audience data to advertisers. The company has built a TV data cloud library from data obtained by tracking the programming and ads that run across a large spectrum of TV networks and channels in the US, in real time. That data has real value in TV campaigns, according to Alphonso’s CEO Ashish Chordia. By knowing who’s watching what, ACR can help advertisers get a more complete picture of audience engagement for a particular campaign, and make better decisions about cross-promotion for future campaigns. “Our goal at Alphonso is to understand holistically all the content that consumers consume,” said Chordia in an interview with Faultline…