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Amazon is no threat to Netflix – video simply uncovers super buyers

For years the success of Amazon Prime has been directly translated by many analysts into success in OTT video, but a report out this week throws that into some serious doubt. Internal leaks ran this week by Reuters suggests that its TV series and original content only attract an audience of 26 million. It has about 90 million Amazon Prime members, most of them in the US, suggesting that only 30% of Prime members actually watch any of the video. It seems that Amazon thinks of video more as a cost center than as a profit center and talks about how much it has had to spend to create original programs like the Man in the High Castle, and how…

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