Amazon prepares way for linear TV to cloud, lands Turner

Amazon further put the squeeze on Over The Top technology suppliers in the pay TV market this week, by closing holes in its existing AWS services, adding 5 distinct new offerings, which will drag more processing cycles to the cloud from existing media clients, and attract a whole lot more to join them. The drift to using AWS for delivering video from the cloud has been compelling, and on the back of Netflix and MLBAM trusting the service, almost every other media service which has contemplated using the cloud, has already followed suit. Now it’s after those who were more suspicious of the cloud, and has developed all its new software with the same “customer care” that the old Elemental…