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Amazon’s encoder firm enables premium mobile video in India

It’s been a while since Amazon owned US encoder firm Elemental released any new customers, but this week said it is behind the video at Hotstar, one of India’s largest premium streaming platforms – which is coincidentally owned by 21st Century Fox, the same group that controls Sky, one of Elementa’s bigger design wins. India is very much a mobile video market, with just 22m broadband lines for over 1bn people, but over 1bn mobile phones. Hotstar is using Elemental Live to ensure a premium viewing experience on both mobile networks and WiFi internet connections. WiFi connections in India tend to be entire villages rather than individual homes, and there are aggressive fiber build outs, designed to bring entire communities…

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