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Analytics – It’s a mugs game – I’ll do it for $1 billion

Who’d be an analytics company? It has become the new grudge purchase, right up there with security and encryption – it is only noticed and of any use, when something goes wrong. The thing about OTT video is that not only are things going wrong all the time – buffering, jitter, black screens, App stacked clients, weakening portable batteries drained, inappropriate screen sizes, malformed manifests, CDN delay – but there is often little you can do about it at the time. Operators are looking for a new kind of AI intelligence which is expert at not only identifying which clients are currently unable to play their video, but which are able to adopt strategies to minimize the problem or eliminate…

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