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Apple applauded for closing Spotify gap – video remains real prize

Shock and awe filled news reports in the wake of research claiming Apple Music will relieve Spotify of its crown in the US as soon as this summer as it currently passes 36 million customers globally. Should we really be so surprised that Apple’s dominant market position has resulted in music streaming success? At Faultline Online Reporter, our praise will be saved for the day Apple mirrors this achievement by becoming a notable force in OTT video. For that to happen, Apple would need to take the content business by storm and surpass Netflix. The only way to possibly achieve such a feat is by acquiring Netflix, a future which looks increasingly out of reach as Netflix’s market cap spiked…

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