Shazam is arguably one of the world’s most popular song recognition apps, therefore serving as a powerful platform for Apple to push its music streaming ambitions to challenge the might of Spotify. Apple could have knocked up its own Shazam-rivaling software in a heartbeat, implying there is much more to the UK-based firm than meets the eye. Shazam creates acoustic fingerprints which are returned to the user once a song has been successfully recognized, and then offers up a window with different sources of where to listen to or buy the track, while the likes of Apple and Spotify pay Shazam for the privilege. This famous audio fingerprint technology is based on Gracenote data. The main question mark for the…