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Apple may go mobile-first with its $1bn original content budget

Apple has often seemed allergic to spending money, despite sitting on a cash mountain, but it may be overcoming that allergy in its quest to kickstart new growth. This week the Wall Street Journal quoted insiders who said the firm’s budget for original content for next year is $1bn, as it joins the race alongside Netflix, Amazon and several telcos. That move was presaged by the appointment in June of two former presidents of Sony Pictures Television (SPT). According to analysts at Wireless Watch’s sister service, Faultline Online Reporter, Apple has always wanted to do something radical in video content, but has always scared off the Hollywood studios, which have never cut extensive deals with the vendor for fear of…

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