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Apple promotes wireless VP Ge Mahe to drive Chinese turnaround

Apple has appointed its VP of wireless technologies, Isabel Ge Mahe, to a new role, in an attempt to address declining fortunes in China. Ge Mahe will now be managing director of Apple’s Greater China unit, and is tasked with reversing the consistent sales decline that the company has suffered in its second largest market – with five consecutive quarters of falling revenue in the country, making up $46bn in revenue in the past financial year. Comprising mainland China, Taiwan and Hong Kong, the market has been attacked by local suppliers such as Huawei, Xiaomi and ZTE, and these are often flanked by the Chinese internet giants that compete with Apple’s software and content deals, like Alibaba, Tencent and Baidu.…

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