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Apple, Spotify see their video strategies stumble outside music

Despite the breadth of content available online, cracking into the content business isn’t easy. Look at Yahoo Screen, or Verizon’s Go90, or any of the other short-lived content platforms that’ve come and gone in the past five years. So it’s no surprise that Apple and Spotify are both struggling to find their video footing. Spotify has just announced it’ll shut down its current video offerings amid a strategy revamp. It’ll be the third strategy revamp in just as many years, and most Spotify users aren’t even aware the platform had video offerings. Apple, too, is struggling to bring its video strategy to fruition. As sales of iPhones and iPads have slowed, the company is looking to drive up revenue across…

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