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AT&T drops atomic bomb on pay TV with device embracing OTT rivals

AT&T is about to throw another catalyst into the cord cutting fire ripping through its traditional pay TV business, partly fueled by its own DirecTV Now streaming service. The company revealed in its earnings call this week it will debut a new streaming device for accessing OTT video services including DirecTV Now and Netflix. This is as close as AT&T has ever come to partnering with pay TV’s arch nemesis Netflix – and the significance of such an announcement cannot be overstated. Over in Europe, UK operator Sky recently launched a new Roku-type streaming device to access its Now TV streaming service, but Now TV only, no Netflix in sight. Sky has made its intentions crystal clear, sacrificing its ailing…

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