One of the great potential benefits of a world in which everything is connected to everything else, and the cloud, is that organizations will have far more information from which to glean insights and support decisions, and so stay a step ahead of the competition. However, no organization will be able to generate all that data single-handedly. There will be a need to tap into information coming from many partners and even competitors, or big data analytics will risk being based on too narrow a set of internal assumptions. Yet new levels of trust and security, and new working practices, will be needed to make this open, cooperative world a reality while still protecting the interests of commercial bodies and…