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Audience recognition tech charts ‘Brave New World’ for marketers

TV advertising technology firm Flyswipe is unveiling a new, AI-driven ad technology that can generate ad targeting down to the individual level on the TV set. How? With a camera, of course, trained on the audience. Flyswipe has developed what it calls an audience recognition technology (ART) platform that uses facial recognition, big data, AI and a camera to determine who is in front of the TV screen and what ad should be shown to them. The platform promises to bring more advanced digital-style targeting to the “dumbest” screen in the house – the TV set – by identifying who is actually in the room watching TV. “With advertising on content, you really don’t know if there’s a person on…

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