Close
Close

Published

Auto industry embracing Amazon as neutral side in Apple-Google war

Amazon’s Alexa platform was everywhere at CES, despite the voice assistant not having a booth. Showing up in smart home devices, TVs, and even kitchen appliances, Amazon has apparently managed to salvage something from its abortive Fire Phone plans. Now, the auto industry is looking to the platform, as a way to stave off the encroachment from Apple and Google. To date, Volkswagen, BMW, Hyundai, Toyota and Ford have announced integrations between their vehicles and Alexa, and suppliers like Inrix have also announced support – with Inrix adding Alexa to its OpenCar platform, and Automatic being one of the first OBD-II adapters to announce support. For the automakers, this is a straightforward way to add a capable voice-control platform to…

Close