Close
Close

Published

How AWS became the buzzword of IBC 2017

Not virtual reality, machine learning or AI, but it was a company name that claimed the IBC buzzword crown in Amsterdam this week. Among the countless vendors Faultline Online Reporter spoke to at the show, hardly a meeting went by without the mention of an AWS integration and the promising prospects its mega web infrastructure can help spin up as vendors strive for scalability. Two years on since its takeover of encoding pioneer Elemental, the cloud giant is growing exponentially, at around 100% a year. The conclusion we are leaning towards is that if a vendor really wants to scale and take the cloud opportunity by the horns, it really only has two choices, AWS or Azure – and the…

Close