In the end, after a year waiting for the service, BritFlix has become BritBox, an OTT service which the BBC promised a while back, as a follow on to its failed global iPlayer initiative. This will have been stimulated by the relatively new relationship between AMC Networks and BBC Worldwide – effectively AMC said come on in (to OTT), the water is fine. The surprise package is that the “awful” ITV player service will also provide its content to the new SVoD, aimed at Anglophiles and ex-pats alike. The ITV content is fine, but its ITVPlayer UI in the UK is little more than an after-thought compared to other free to air catch up services. ITV will contribute its more…