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Beamr affirms HEVC loyalty as rivals embrace AV1

The video codec scene has lit up pre-NAB, the first big trade show following the debut version 1.0 launch of disruptive royalty-free codec AV1 last week. Crucially, disruption will come from where vendor loyalties lie in the patent licensing pool divide, with one firm which perhaps doesn’t pull as much media attention as the encoding big hitters, Israeli compression specialist Beamr, releasing a new transcoder for HEVC streaming to HLS devices this week. “AV1 is quite possibly for the future, but HEVC is today,” was the message from Beamr’s VP of Marketing Mark Donnigan, speaking to Faultline Online Reporter at Mobile World Congress. Before we dive into the new Beamr Transcoder VoD’s specs, Beamr claims its framework can be readily…

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