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Bloomberg ditches conventional ads for streaming news service

Following in the footsteps of CBS, NBC and others, Bloomberg Media is entering the streaming foray with an ad-supported 24/7 live streaming news service, called TicToc. The news service, which is being distributed on Twitter’s platform, aims to reach breaking news junkies that are flocking to digital-native news services like CBS’s CBSN, Cheddar, and the various news programming available on Snapchat. But unlike its cohorts, Bloomberg has opted to forgo traditional commercial spots for native advertising in hopes of keeping viewers engaged with the content. Bloomberg Media CEO Justin Smith said the company is responding to new viewer behaviors. “We’re seeing a shift in the media landscape today,” Smith said. “More content companies are partnering with platforms to create hybrid…

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