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Brands say digital ad fraud has become its own industry

Trust in programmatic digital advertising is now at an all-time low, thanks to a series of scandals in the past year which have plagued the space. Brand safety concerns, trumped up viewership metrics and numerous issues around transparency have led some to dub digital advertising fraud “an industry in its own right.” Forty-one percent of brands admitted to having “lost trust” in programmatic ad exchanges, in a recent report from UK-based marketing agency QueryClick, due to things like bot-driven traffic, inappropriate content and questions around digital advertising performance versus costs. Ad fraud has become an expensive problem for publishers, too. A Google study this week has found that publishers are losing as much as $3.5 million dollars per day to…

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