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Broadband Forum struggles with the G word

The Broadband Forum has confessed that it has a marketing crisis on its hands as it aims to spread the word about G.fast, a technology for achieving ultrafast broadband speeds on existing copper wires. Educating the industry on its goal to achieve a multi-vendor world is the biggest inhibitor to the adoption of the technology, rather than any restrictions in the underlying technologies themselves, or indeed the shifting and unstable tides of its target markets, according to the CEO of the California-based standards body, Robin Mersh. Mersh told Faultline Online Reporter that while the benefits of G.fast for operators are abundantly clear, with the likes of BT making big noises, the vendor community is less aware of the how the…

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