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Broadcasters toast ATSC 3.0 achievement despite lack of devices

This year’s CES is the first big industry event for broadcasters to tout ATSC 3.0 as an official standard, and some felt the occasion fitting for a champagne toast. ATSC president Mark Richer, along with NAB president and CEO Gordon Smith and CTA head Gary Shapiro, lauded one another and all those involved in creating the new broadcasting standard that promises to revolutionize over the air television. “Broadcasters now are the cornerstone partner in advancing this next chapter of broadcast television,” Smith said, while Shapiro touted the event as a big milestone. “ATSC 3.0 has now made it to deployment,” he said. “The release is very significant.” Richer said the new standard will “bring historic innovations to broadcasters and to…

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