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Cablecos deploy a range of tactics to try to repeat the Iliad effect

Cable companies across north America and western Europe are becoming increasingly ambitious in targeting quad play services which will pitch them against the telcos and mobile operators. WiFi hotspots and homespots have been a key weapon, to build wireless capabilities cost-effectively and build new services on the existing in-home footprint. Now cablecos are eyeing MVNO deals, small cells and value-added services to differentiate themselves and seize market share, with their sights set on the kind of disruption that cable operator Iliad unleashed in France with the launch of its Free Mobile provider. In the US, leading cablecos Comcast and Charter Communications have signed a cooperation agreement to accelerate the launch of mobile services, based on extensive WiFi and their MVNO…

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