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CBS betting on heavy programmatic push to resurrect Ten Network

CBS is planning a takeover of debt-ridden Australian broadcaster Ten Network in a bid to revitalize a market ravaged by falling advertising revenues – hinting that a programmatic advertising push will be pivotal to Ten’s recovery. Given the recent departure of Foxtel’s SVoD service Presto, CBS has more room to maneuver a launch strategy for its All Access streaming service – but the most watched TV network in the US will be notably wary of Australia’s volatile market. The remaining two top broadcasters in Australia, Nine Entertainment and Seven West Media, may have missed their chance to take a dominant market share but it is unlikely either were capable of saving Ten Network. Therefore, US investment looks like Ten’s best…

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