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Cisco pairs with Google to combat Amazon cloud juggernaut

The gravitational pull of Amazon Web Services (AWS) can be detected in almost all major cloud platform or service developments and this is very much the case for the newly forged alliance between Cisco and Google. By that very token It should be good news for broadcasters and operators because it adds a serious counterweight to AWS beyond Microsoft Azure, unless we also count IBM’s and Oracle’s cloud efforts which have gained less traction in the TV sector. The tie up does make sense on various levels, focusing purely on hybrid cloud deployments which is very much where the money is going both inside and outside the broadcasting sector. Whether hybrid is a temporary migration step while the private component…

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