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Clean sweep for AWS cloud in US OTT, but Hulu had little choice

Three months after the launch of its new live TV service to complement its VoD library, Hulu has announced that its 50-channel offering is being hosted in the cloud by the expert hand of AWS. This week’s press release initially gives the impression that Hulu has decided to shift its assets to AWS cloud infrastructure overnight, but it becomes apparent that AWS has been behind it from the start. The news marks several significant feats. Firstly, this is Hulu’s first cloud project and a clear sign that the streaming service is planning to scale big – at first perhaps to Japan, the only country outside the US where Hulu is available, and then potentially expanding into new regions. This is…

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