Close
Close

Published

Connected TV viewership is booming, will CTV advertising follow?

Connected TV viewing accounts for about 20% of total TV viewing time, according to data from Frank Magid Associates, and has grown some 300% over the last year. eMarketer estimates connected TVs are now present in over 70% of US households. Still, connected TV advertising accounts for just 1% of total ad dollars, according to eMarketer. That’s poised to change in the coming months as interest in connected TV advertising is gaining steam among ad tech firms, streaming TV providers and brands. Connected TV advertising makes the same promises to marketers that digital video advertising does: granular targeting abilities, interactivity within the ad experience, and real-time and automated bidding processes; and unlike mobile and laptop platforms, the majority of content…

Close