Citizens of European Union (EU) member states will soon be able to access their OTT video subscriptions in any country within the Union, thanks to a content portability agreement reached between the European Parliament and European Commission (EC) this week, as part of its Digital Single Market modernization. Broadcasters and media firms who hold premium content rights were up in arms about the proposal several months ago, citing that it would weaken trade deals for content rights on a country by country basis. However, the European Broadcasting Union (EBU) then approved the EC’s proposal changes in December, which now state that paid online TV services will have to adhere to the rules, while free services such as catch-up portals offered…