Virtual reality (VR) platforms will prove to be some of the most popular products for this holiday shopping season. Research firm IDC predicts consumers will spend some $2.6 billion on VR headsets and games by the end of the year. And when consumers strap on their new VR headsets, what will they be watching? It turns out they’ll probably be watching a fair amount of VR advertisements, and they’ll be loving it. That’s the result of twin trends: first, that brands are eager to take advantage of the new video format and platforms; and second, early data indicates consumers are responding very well to VR ads – at least for now. Immersv is a VR advertising network that’s working with…