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Court hears the $3.95 billion size of DirecTV mis-selling problem

In the opening address to a US Court, the Federal Trade Commission called for AT&T’s DirecTV unit to pay a fine of $3.95 billion to settle claims that it made false-advertising claims, which attracted millions of customers. The suit has been running since March 2015 and was thought to have been settled by agreement, but it turns out that leaks which suggested this fell short of the mark, with the FTC saying that DirecTV failed to offer enough cash. The supposed mis-selling went on from 2007 until 2015, as DirectTV grew from roughly 16 million customers to almost 20 million during that time, which with an ARPU of something above $100 a month at that time, its annual revenue growth…

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