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Crackle SVoD transformation paying off in LatAm – is the US next?

Crackle was not created by Sony Pictures Television Networks with the intention of directly challenging Netflix, it began as Grouper, an online, ad-driven distributor for Hollywood movies, which Sony bought in 2006. However, in the second half of 2016, Crackle quietly transitioned to an SVoD model in Latin America through partnerships with pay TV operators and is already reaping the rewards – the latest being a partnership deal with billionaire Carlos Slim’s América Móvil empire. A combined anti-Netflix resistance between Sony and América Móvil will see Crackle integrated into the Claro Video SVoD offering – reaching 9 markets across Latin America following a five-month test period in Mexico. Claro Video subscribers can access Crackle for an additional fee on top…

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