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Discovery, ProSiebenSat.1 launch free OTT, tease Eurosport add-ons

The OTT market in Europe’s largest economy is heating up nicely, as German commercial broadcaster ProSiebenSat.1 has recruited Discovery Communications to relaunch a free ad-supported version of its 7TV streaming service this week. A small but significant one-liner was dropped at the bottom of the press release, stating that 7TV plans to launch a Eurosport Zone to watch selected sports highlights and clips. Bundesliga rights are part and parcel of the streaming battle in Germany, rights which are now shared between Discovery’s Eurosport and Sky Deutschland – for which Eurosport shows 45 matches. If and when this sports offering is added to 7TV, the ability to have immediate access to highlights and clips will be a highly valuable asset, particularly…

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