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Disney vows “bullish” OTT strategy to rescue ESPN

A growth in international SVoD distribution drove Disney’s first quarter operating income for its Studio Entertainment sector up by 21% to $656 million, but despite seeing subscriber gains on streaming platforms, these were not enough to offset snowballing cable losses – spearheaded by ESPN’s turmoil. Disney is famously not a business to shy away from embracing OTT video, but so far the world’s largest entertainment company has not been particularly successful in its attempts. However, CEO Bob Iger hinted that Disney has some big plans for OTT going on behind closed doors, stating in this week’s earnings call that there is a focus on expanding ESPN’s mobile presence – looking to build on a huge surge that has resulted in…

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