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Dolans re-emerge with 605 audience measurement deal at Charter

The Dolans, the New York family which is famous for once owning New York’s favorite cable firm Cablevision, as well as Madison Square Gardens, has got back onto the pay TV horse with a new Audience Measurement system from its firm 605. Charter this week took a share in, and partnered 605, agreeing to share its click data (set top viewing data extracted from remote control usage) with the company. What 605 does is offer a highly granular method for reaching key audiences for advertisers. It’s not programmatic exactly, but works out the most sensible programs for advertisers to advertise in if they want to reach certain types of categories of viewers, such as those keen to buy a new…

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