It would be refreshing to write an issue without a single mention of Amazon, was it not for the fact that on a weekly basis the company makes moves which are shaping and defining almost every angle of the video market and associated technologies. The tech titan was tied to three significant news pieces this week – a rumored venture into an ad-supported video offering, acquiring rights for an original Lord of the Rings TV series, and the controversial sale of some AWS assets in China. To the reports of an ad-supported Amazon video service first, which claimed the company has been in talks with major studios, TV networks and media companies, but this was swiftly denied by Amazon representatives…