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Double trouble as disruptors T-Mobile, Netflix combine forces

Straight to Netflix is the latest initiative from T-Mobile US on its path of disruption, offering subscribers to its T-Mobile One family plan free with unlimited data for the streaming service – but one that will come at a quite a cost to the uncarrier. Disruptive and pro-consumer, definitely; desperate to revitalize growth after been handed its least number of phone additions in three years in the last quarter, perhaps. Taking nothing away from yet another cleverly sculpted marketing strategy, T-Mobile has once again broken the mold, as not many operators in the US have been pushing Netflix with the same enthusiasm as those in Europe – but offering it completely free came as an unexpected move, even from a…

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