There is a tendency to think that the encoding wars are well and truly over, and that AWS Elemental has pretty much won them, but you may get an argument or two from the likes of Harmonic, Cisco and even Ericsson, and this week as NAB was under way at least one unlikely new player emerged at Rohde and Schwarz – better known for broadcasting transmitters. First Ericsson, which tried to convince us that MediaFirst has a UHD end to end system which takes in media processing, encoding, storage claiming to solve the problem from camera to consumer in UHD and HDR. But instead of basing this on its acquired Envivio software only encoders working from the cloud, this is…