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Ericsson – history lessons from IBM’s past – changing just what you do

We have to go back to the old mainframe days to find out what happens to technology monoliths which have, like Ericsson, passed their sell buy date. They cannot go bankrupt, and perhaps no-one wants to buy them. Ericsson is in a kind of double bind. It needs to report increased sales with customers buying from it once again, or at least not a further collapse in revenue. And at the same time it has to cut costs in order to lift profits, and has isolated some key markets to exit, such as video and media. Investors will forgive it, if it falls out of the TV market, and its revenue only falls in that sector. But not if it…

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