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EU Smart Homes: Part Two – Marketing, Aging-in-Place, Different Perspectives

To recap; the smart home market is behind schedule, early-adopter enthusiasm has only taken it so far, and the next step needed to drive it forward requires a reconsidered approach to design and marketing – and the likely involvement of operators. What follows is the second part of our coverage of the European Smart Home summit. The companies covered in the second part are: 1450, Strategy Analytics, Idratek, Maplin, Ericsson, CFT Denmark, Silk Road 1450: Szymon Janiak, CMO of 1450, was the first presenter of the day, and told the story of Oort – a Polish startup that designed Bluetooth-based smart home devices and appliance adapters. Janiak said how Oort’s failure was not in the technology or the finance, but…

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