IoT identity specialist Evrythng has announced a deal with packaging and labelling giant Avery Dennison to manage the unique identities of at least 10bn products. Avery Dennison’s Retail Branding and Information Solutions (RBIS) division will use Evrythng to give online identities to 10bn items in the clothing industry, over the next three years. In what seems to be the largest IoT deal, by total thing-unit-volume, Evrythng will be providing the behind-the-scenes identity management that will let individual products have individual identities within consumer applications and commercial logistics chains. Evrythng has had previous similar wins with the likes of Thinfilm, a printed electronics manufacturer that develops RFID tags used on a number of alcohol brands owned by Diageo. In those cases,…