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First fruits from TubeMogul buy as Adobe launches targeted ad cloud

Adobe accelerated its cloud push this week with the launch of a new personalized software affair for the advertising industry, citing that just 26% of Americans believe the TV ads they see are relevant to them, according to its own Adobe Digital Insights report. The Adobe Advertising Cloud TV system automates the buying of TV ads across multiple formats. It covers live linear TV, addressable TV, connected TV, VoD and OTT – claiming to reach 95% of US households. The basis of the technology comes from TubeMogul, the programmatic technology vendor Adobe recently bought for a steal, combining its demand side ad platform with the Adobe Marketing Cloud to provide customers with an end-to-end independent advertising and data analytics platform…

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