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Ford forces partners in-house, frantically pushing Mobility service

Ford is snapping up two of its partners, in a move to bulk up its ‘New Mobility’ segment – as the company looks to stave off foreign competition, and exploit new opportunities. The two businesses, Autonomic and TransLoc, are being pressured to boost Ford’s integrations with other enterprise customers, as it tries to navigate a market that is shifting under its feet. Ford has been trying to define itself as the innovator in the cloud vehicle services space. Given that most see Ford as trailing the likes of GM on autonomous driving, connected and electric vehicles, this could be one area Ford can generate a lead over the competition – although GM is investing heavily in ride-sharing, via Lyft. The…

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