We have often said that in the Faultline – where technology allows network owners, ISPs, broadcasters and content owners, to all emulate one another – companies all want to “turn into” different types of companies. Never is this more logical, than when a network operator like Orange decides to spend a fortune trying to get into the business of original content. But as far as we can see, it has no choice. It has created a new entity that it will call Orange Content, ostensibly to run at an arms’ length from the operator business – it aims to strengthen the group’s presence in content. But it has only put in €100 million to fund French TV series for five…