Freewheel shows US to Europe variations in ad consumption

Every year since 2002 has been a pivotal year for advertising, given the rise and rise of digital ad formats, so using that headline about 2016 impressed us not at all, in this quarter’s Freewheel Video Monetization Report. What did impress us was the huge differences in the way the US and Europe is placing advertising and viewing OTT video. The report starts off in infographic style, re-running 2016 news, initially iving the impression that this report is little more than another worthless piece of PR, like the constant outpourings of Ooyala, trying to push the idea that it is “a thought leader.” But by page 8 it settles down, when the first fact is that year on year video…