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HBO Go debuts in key CEE markets, why didn’t DT partner it way back?

HBO’s standalone streaming service arrived 7 years behind Netflix in Latin America, but the Time Warner company finds itself with slightly less work to do in chasing down Netflix in its latest expansion effort, with HBO Go entering four emerging markets in Central & Eastern Europe (CEE) – Romania, Czech Republic, Slovakia and Hungary. HBO will have to pursue an aggressive strategy as Netflix has become well established since it launched in Romania in May this year, following its debuts in Slovakia, Hungary and Czech Republic all in January 2016. The real cause for concern will lie with Liberty Global and Deutsche Telekom which share the spoils in all four territories and we expect the new threat of HBO to…

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